Acetamide MEA - Water soluble conditioning agent compatible with anionic and nonanionic systems as opposed to quaternary surfactants compatible only with cationics, adds shine.
Alcohol - A general term for organic ingredients that contain the OH (hydroxyl) group. Alcohols differ substantially in their properties ranging from water soluble solvents like isopropyl (rubbing) alcohol, ethyl alcohol (used by breweries, the only drinkable alcohol) through moisturizing agents like glycerine or propylene glycol to fatty alcohols like cetyl alcohol and sugars (multi alcohols).
Algae Extract - Extracted from seaweed and pondscum, rich in minerals, algae extract is claimed to prevent wrinkles, very moisturizing.
Algal Polysaccharides - Extract from red marine algae gathered off the Hawaiian coast known for its moisturizing potential and lubricity.
Allantoin - Water soluble crystal known for its ability to help heal wounds and skin ulcers and to stimulate the growth of healthy tissue.
AMP (Aminoethyl Propanol) - An organic pH adjuster used to maximize the effects of styling products.
Ammonium Lauryl Sulfate - The ammonium salt of lauryl sulfate derived from the natural coconut alcohols, it is a mild anionic surfactant widely used at acidic (mild) pH values.
Amphoteric Surfactants - Those in which the active molecule bears both positive and negative charges. Their properties depend upon th pH of the system and they may behave like anionics or cationics. Some of the finest amphoterics are used in shampoo systems formulated for dry or chemically treated hair due to their mildness and light conditioning properties.
Annatto Extract - A food grade vegetable dye from a tropical tree, yellow to orange.
Annionic Surfactants - Those in which the active molecule bears a negative electric charge. These surfactants are primarily used as cleansing agents in relatively mild shampoos for oily or normal to oily hair.